Refreshing Megatrends & Strategic Implications
The Client was an international Chemical Company based in Europe specialized in specialty chemicals with applications in several industries from Energy to Consumer Goods.

The Context

Following a merger, the head of Strategy for the company wanted to refresh its approach on megatrends (climate change, increasing consumption in fast-growing regions, growing expectations regarding health and well being) to make it more actionable.

hanks for your help. Your service was of great value for us.

~Director Strategic Marketing

The Challenge

The underlying idea was to align all business units on a common framework and to ensure a tailored cascading in their respective strategies. The client was not sure what approach adopt to ensure the buy-in of all stakeholders.

The Mandate

  • Source reliable Consulting Firms with solid references on megatrends proposing differentiated approaches to help the client refine its approach on the megatrends.

The Results

  • Consulting Quest sourced 3 different companies with very different profiles, one marketing specialist, one innovation specialist, one strategy specialist.
  • The outcome of the project became the new reference for the group.

50%

Less Expensive than Competitors

3

Diverse Consulting Firms sourced

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